Speakers
Description
Baseball was brought from the United States to Japan and then from Japan to Taiwan, a modern sport introduced by the colonists and developed into a professional sport by 1990. However, this global/American sport was operated under a franchise management model which involves a touring arrangement and a home and away system running in parallel. Teams are given corporate names instead of city names. Primarily the management of the operation involves a business operator's mode of thinking towards the baseball business. The geopolitical, American-depended economic, historical and social contexts of Taiwan and the interactions among the owners, fans and politicians make the professional baseball's franchise management model glocolized. Moreover it was deeply involved with the national identity-making and assisted by the government in sport policies.
