Speaker
Description
In the digital society sports communities highlight the multi-life dimensions of our existence with
high numbers of fitness and wellness followers and the use of personal devices such as
smartwatches for self-tracking and weareable devices for fitness, quantified-self, gamification and
dromology constitute the core business of digital sports capitalism. Showcasing is the new unifying
paradigm of the attitudes experienced, it is interesting to identify the forms of reflexivity and selfsatisfaction
expressed by sports-users and producers of which fitness and wellness are the ideal
tools. The purpose of the research is to explore the individualistic/narcissistic scenario through
digital communities and to verify any links between fitness and wellness practices with narcissistic
and self-complacency forms that may be indicators of body window dressing (selfie, image sharing,
intimacy/estimation practices, posts) and narcissism. Do new media in pandemic times amplify
narcissistic cultural values revolving around the body, health and aesthetic beauty as tools of
identification? From the ground of research (Glaser & Strauss 1967) and the case identified (Yin
2013) will take place 30 in-depth interviews through we want to investigate if there are forms of
self-satisfaction in the digital fitness and wellness community and if it evolves one or more forms of
reflexivity within communities through the paradigm of window dressing: exhibitions on web-
Social of sports bodies.
