Speakers
Description
This paper presents an innovative lexicographic approach embedded within an online resource currently under developement: ALMA: Linguistic Multimedia Atlas of Bio/Cultural Food Diversity. ALMA serves a dual purpose: firstly, to showcase linguistic diversity through culinary practices, and secondly, to scrutinise food marketing strategies through the analysis of language and paralanguage on packaging. The resource has two main components: Words for Food (WF) and Words for Choosing Food (WCF) lexicographic articles. The WF articles delve into the lexicon of common language and technicalities of food practices, recognizing the dynamic interaction between common and specialised knowledge of food production. On the other hand, the WCF articles employ a segmentation methodology to scrutinize food packaging, identifying functional and linguistic constituents. By summarizing individual labels and pinpointing issues regarding lack of transparency, the WCF articles facilitate consumer understanding and stimulate debates on labelling standards. This innovative lexicographic approach aims to 250empower consumers with linguistic and encyclopaedic knowledge while providing insights for legislators and manufacturers to enhance food labelling practice.
