Speaker
Description
In this conference presentation, I will share results of a two-year research project looking into innovation developments (such as digital technology) to enhance physical activity participation in local communities. Innovative products have the potential to contribute to delivering on national sport and physical activity policy targets. In addition to the national focus, innovation and technology are used in the everyday context to facilitate community connections. Qualitative data from interviews with national (sport) governing bodies, businesses, and sport federations will be shared in the presentation. Main questions the research project addresses include: ‘What drives innovation?’. But also: ‘How can innovative products be designed to promote socio-cultural inclusion and reduce societal inequities in sport and physical activity engagement?’.
