Speaker
Description
This study analyzed the narrative and representations of the entertainment program ‘Sport Sisters’. ‘Sport Sisters’ is an entertainment program that aired on Channel E from August 4, 2020. Season 2 aired from September 7, 2021, to July 5, 2022. It is an entertainment program mainly starring female athletes, reproducing various narratives of female athletes in Korean society. In addition to Pak Se-ri, a golfer, female athletes from unpopular sports appear to talk about the concerns and hardships of each sport. Through understanding the sports entertainment program ‘Sport Sisters’, we intend to promote an understanding of female athletes in Korean society. Drawing upon media content analysis: 1) conflict of femininity in male-dominant sports events, 2) discrimination against unpopular sports female athletes, and 3) abuse of power by sports organizations. As a result, an overall understanding of female sports players in Korean society was promoted, and the socio-cultural context of female athletes according to the event was understood.
